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Shoppable bestsellers include Halo Glow Liquid Filter, Holy Hydration! Thirst Burst Drops and more.
November 10, 2025
By: Lianna Albrizio
Mexico just got an “elf” spicier.
Billion-dollar affordable cosmetics brand ELF Beauty has officially launched at Ulta in the North American country.
Beginning today, Mexican shoppers can explore ELF offerings inclusive of cosmetics of skincare at all Ulta Beauty stores across the country, as well as the retailer’s e-commerce platform.
“Launching ELF at Ulta Beauty in Mexico is a milestone moment for both companies,” said Jennie Laar, senior vice president and chief commercial officer, ELF Beauty. “ELF and Ulta are kindred spirits in our shared mission to make beauty accessible to all through the lenses of affordability and availability. We’re thrilled to join forces in a market with incredible opportunity, bringing premium-quality products to our community at exceptional value.”
The shoppable product assortment includes the Power Grip Primer; Halo Glow Liquid Filter; Glow Reviver Oil Glimmer; Sheer For It Blush Tint; and Holy Hydration! in Thirst Burst Drops and Makeup Melting Cleansing Balm.
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